Product Manufacturer

hemorrhaging cash


SITUATION – We recently helped a product manufacturing and distribution company that was hemorrhaging cash. Employees were dispirited and frustrated. Providing something as simple as a price quote for customers took hours of calculation, leads were costly, and the sales approach had been reduced to offering the lowest price.

CONSULTING – We revamped the lead generation program, developing several industry-first tactics. We developed a website, which was significantly better than competitors’. The website quickly grew to produce nearly one-third of the company's leads. We also changed a fair percentage of the product line offered.

The VuCERA team also streamlined the error-prone pricing process. Trained the sales team in back-to-basics selling skills tailored to their situation, and we reintroduced forgotten sales savvy.

RESULT – Our work brought a new level of customer service as measured by an independent polling firm, a heightened level of team spirit, and energized the whole company. Our sales and marketing efforts resulted in increased closing rates and enhanced deal value. The firm returned to profitability, revenue doubled, and investors sold the firm for a 4X ROI.